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Only Way Cooler
So you can get back to feeling like YOU, again.
No invisible zips, no awkward openings, just everyday womenswear that happens to be breastfeeding friendly.
But what even IS 'breastfeeding friendly'?
They’re the clothes you've had in your wardrobe since pre-kids and fist pump the air because you can still access the milk bar. Those unicorn pieces you might stumble upon once in every ten stores you visit. The ones you’ll keep reaching for long after your feeding days are behind you.
That’s what we're designing.
Fist pumpable, frump-free, feeding friendly clothes.
For you! All shoppable in one convenient place.
And yep, they’re essentially just everyday womenswear, but are designed to fit and flatter your mama curves. Oh and you'll be wearing them long after your feeding days are behind you, with zero awkwardness.
They’ll help you ooze confidence and most importantly, feel like YOU again!
This is a compromise-free zone, mama.
You’re gonna like it.
We've simplified things for you in 3 easy steps.
Ask yourself this simple question: what size do you regularly wear?
If you usually reach for a size 12 when out shopping, we recommend doing the same virtually here.
If you're a 12-14, we'll advise whether to size up or down on each specific product.
If you're a 12 with a big bust, we'll also tell you if a particular style is fitted at the bust, and whether we recommend sizing up (or not). It doesn't happen often, as we're designing most of our pieces for bigger cup sizes, but this leads us to the next important step...
We take a lot of time writing each and every product description, and jam-packing it with oodles of size/fit information. If you know step 1, step 2 will help you choose the right size, the first time.
Each product has 3 sections:
The Description is where we let our personality shine. It's where we'll tell you how amazing you'll feel when wearing the item, and highlight all the amazing features we've designed into it.
About the Fit is probably the most important section. We describe how it fits across the bust, hips and waist, and generally overall. If you're in between size, this is where you'll find our recommendation on sizing up or down in that particular style.
We aim to style every product on 2 different models, and the Model Info is where you can find out the models regular size, what size they're wearing in that particular style, and their detailed bust/waist/hip measurements. This section comes a close second in importance, after About the Fit. It's a great way to compare your own measurements with our models, and see what size they regularly wear vs. what size they're wearing in that particular style.
We base our block patterns on the below average measurements. This table should be used as a GUIDE only, after you've taken the first 2 steps.
| Moolk General Size Guide |
To fit bust (cm) |
To fit waist (cm) |
To fit hips (cm) |
|---|---|---|---|
| 6 | 80-85 | 60-65 | 87-92 |
| 8 | 85-90 | 65-70 | 92-97 |
| 10 | 90-95 | 70-75 | 97-102 |
| 12 | 95-100 | 75-80 | 102-107 |
| 14 | 100-105 | 80-85 | 107-112 |
| 16 | 105-110 | 85-90 | 112-117 |
If you're still unsure, or confused, or just want reassurance you've chosen the right size, use the form below to get tailored Size + Fit Advice.
We know buying clothes online can be tricky business, especially if you've just had a baby and your body has changed. So we hope this simple 3-Step process will help you get the right size, the first time.
