#ThisIsBreastfeeding by Moolk

We all know how empowering birth stories are, so imagine the impact a series of breastfeeding stories could have on expecting and/or new mums?! 

Join us as we $$$ a journey of motherhood to collect, and share a series of breastfeeding stories aimed to educate, empower and prepare mums for the journey ahead. Mums from all walks of life, with vastly different stories, will be featured in our video series. They'll impart their knowledge, experiences, regrets, successes and everything in between to paint a real picture of what breastfeeding is and highlight the beauty in every single journey.

It's our experiences, our triumphs, our breaking points, and ultimately our power as breastfeeding mums that will empower others, to uplift them when they need it most and to pass on our knowledge from generation to generation, mother to mother.  

Do YOU have a story to share? We want to hear them all! The beautiful, easy breezy story, the challenging-but-brings-it-home story, the relentless-but-never-gives-up story, and every story in between! Be it positive or negative, about exclusive breastfeeding, mix feeding, SNS feeding, pumping, tongue ties, lip ties, food intolerances, colic, reflux, milk sharing, donating, vasospasms, D-Mer, milk blisters, mastitis, single-sided feeding, low supply, overactive letdown... the list goes on. Basically any breastfeeding experience (the good, the bad, the messy) you think could help another mama if they were in your shoes, we would love to hear from you. Please reach out using the form below, we'd love to hear from you!




Size Guide


We've simplified things for you in 3 easy steps. 


STEP 1 - What's Your Regular?

Ask yourself this simple question: what size do you regularly wear? 

If you usually reach for a size 12 when out shopping, we recommend doing the same virtually here. 

If you're a 12-14, we'll advise whether to size up or down on each specific product. 

If you're a 12 with a big bust, we'll also tell you if a particular style is fitted at the bust, and whether we recommend sizing up (or not). It doesn't happen often, as we're designing most of our pieces for bigger cup sizes, but this leads us to the next important step...


STEP 2 - Read the Product Descriptions Carefully

We take a lot of time writing each and every product description, and jam-packing it with oodles of size/fit information. If you know step 1, step 2 will help you choose the right size, the first time.

Each product has 3 sections:

  1. Description
  2. About the Fit
  3. Model Info 

The Description is where we let our personality shine. It's where we'll tell you how amazing you'll feel when wearing the item, and highlight all the amazing features we've designed into it.

About the Fit is probably the most important section. We describe how it fits across the bust, hips and waist, and generally overall. If you're in between size, this is where you'll find our recommendation on sizing up or down in that particular style. 

We aim to style every product on 2 different models, and the Model Info is where you can find out the models regular size, what size they're wearing in that particular style, and their detailed bust/waist/hip measurements. This section comes a close second in importance, after About the Fit. It's a great way to compare your own measurements with our models, and see what size they regularly wear vs. what size they're wearing in that particular style. 


STEP 3 - Check the Size Chart, But if in Doubt, Chat it Out. 

We base our block patterns on the below average measurements. This table should be used as a GUIDE only, after you've taken the first 2 steps. 

Moolk General
Size Guide
To fit bust
To fit waist
To fit hips
6 80-85 60-65 87-92
8 85-90 65-70 92-97
10 90-95 70-75 97-102
12 95-100 75-80 102-107
14 100-105 80-85 107-112
16 105-110 85-90 112-117

If you're still unsure, or confused, or just want reassurance you've chosen the right size, use the form below to get tailored Size + Fit Advice.


We know buying clothes online can be tricky business, especially if you've just had a baby and your body has changed. So we hope this simple 3-Step process will help you get the right size, the first time.


Optional Step: First Hand Size Advice + Recommendations

Why not join our Moolk Mama Community and ask other mums (who have tried and tested Moolk) for their first-hand size + fit advice. A community of the kindest mamas, of all shapes and sizes, sharing their fave Moolk buys. It's a supportive and safe space to share selfies, and shower each other with compliments and encouragement. You're sure to get a confidence boost!

Learn More